Social Media Manager – Freelance Opportunity

Are you an experienced social media and content strategist seeking a welcoming and exciting opportunity?

Every Day I’m Branding Inc. is looking to add a dynamic, self-starter to our team to help us build impactful social media content for small businesses within our community and beyond!

Responsibilities include:

  • Working with our lead Strategist to create aligned and compelling social media strategies
  • Creating and bringing life to monthly content calendars including a combination of strategic photo and short form video content paired with action-inspiring copy 
  • Researching and Implementing hashtag and keyword strategies to enhance account growth and reach
  • Authentically engaging with client audiences and seeking out potential audiences to encourage engagement, collaborations and community development
  • Analyzing monthly reports to offer valuable insights to optimize performance

Requirements & Skills:

  • Proven expertise as a Social Media Manager/Strategist (Minimum of 3 years preferred, but will also consider newer applicants if supplied reference material aligns with desired output)
  • Extensive knowledge of popular social media platforms including Facebook, Twitter(X), Instagram, Tiktok, LinkedIn, and Pinterest
  • Proven track record of achieving KPIs such as website conversions, engagement, and follower growth
  • Keen awareness of industry trends, new digital technologies and social media best practices
  • Hands-on experience in utilizing social media for both brand awareness and conversion
  • Ability to identify target audience preferences and create content tailored to their needs
  • Deadline-oriented with a focus on producing measurable results 

Additional skills we are looking for:

  • Ability to work independently and stay on task
  • Photo and Video skills for social media – must be comfortable visiting client sites to capture content with a keen understanding of angles and lighting 
  • Ability to take constructive criticism and pivot when necessary
  • Ability to ‘run with the role’, make it your own and offer insight and feedback
  • Experience using Canva and CapCut would be an asset
  • Personable, with a great social rapport of your own

As this role includes onsite client visits, candidates must be located in the Halifax Regional Municipality.

Please note: This is a freelance opportunity, meaning you would be an independent contractor, submitting an invoice to us each month.  The position pays $25-30/hour depending on experience with roughly 25 hours/month to start and the opportunity for additional hours after the first 2 months probationary period is complete.  This role doesn’t supply equipment or cover operating costs, so you will need your own mobile device and/or camera, computer and internet access.  

If you’re interested in applying for the role, please fill out the application form below.