Making a choice to create consistent social media content will have huge effects on your business, if you do it correctly, but building new habits takes time.
The most important step is getting started!!
Here are a few tips and tricks to consider as you move forward:
Consistency is key
Don’t worry if you’ve already missed a few days of the month, in fact, don’t worry if you miss a few each week! Aim to post 3-4 times/week to start. Honestly, you may even find that is the ideal frequency for you forever. As long as you post consistently and stay on brand, the frequency is less important. Choose topics and post types that are easily executable for you and don’t be afraid to batch, ie. create content for several posts at once, which will save time and energy!
You don’t have to recreate the wheel
Look for curated content (content created by others that you can easily share), as long as you include a personal caption that ties it back to you or your brand, it will have impact! Try google searches for popular quotes, motivational quotes, memes or even search by platform, ie. Instagram images. You can find some pretty cool graphics this way! Make sure to give credit to any photos or graphics where source is stated.
Patience is the other key
It takes time to build an engaged following. Don’t be discouraged if you don’t get a lot of traction right away. The main thing is that you’re adding content, and whether people engage with it or not, they are seeing it and seeing you and your brand. Think of it this way, if you’re telling a story face to face, just because the recipient doesn’t interrupt at every pause to tell you they are listening doesn’t mean they’re not. Your audience is there and they are listening, just make sure you’re giving them enough of the story to keep their attention.
Get over yourself
It is daunting and overwhelming to post content that features you, but you have to do it! Think of your social platforms as virtual networking events. You wouldn’t show up at an event without showing your face, would you? Potential clients want to know YOU. While that doesn’t mean your entire feed needs to be your face, you should make regular appearances. The more informal the better! Let your audience get to know you, and chances are, they will like you too. People do business with people they like.
To get started, take a lot of selfies, delete them if you must, but get comfortable taking them. Start taking a few small videos, delete those too if you feel uncomfortable watching them, but keep doing it until you’re ready to start watching them, then start posting them. Remember, it shouldn’t be perfect! Think of the people you find the most influential on social media, chances are it is because you can relate to them!
So, that’s it, stop reading, grab your camera, take a selfie or a video, search for a cool quote or photo and get posting!
If you have any questions about any of these tips or tricks, please feel free to get in touch!
Andrea was looking for a total revamp of the ECDA site. Using footage from various performances, we created a dynamic video compilation to use as the featured slider, capturing viewer attention immediately as they enter the site.
The site also features several animated photo galleries, online registration, studio information, class descriptions and teacher bios. We brought in their instagram feed to bring more attention to their social media and also allowing for new content to appear every time a viewer revisits the site.
The look is clean and the punch of movement when you visit the site really brings the entire project to life!
Sandra Pike has a background in marketing, and it’s obvious.
She entered the realty industry eight years ago, after working in a variety of fields. Her pursuits included law enforcement, group home counselling and franchise ownership before breaking into the realty industry as an advertising sales representative. It didn’t take long before she realized that what she really needed to do, was become an agent herself.
So, she did…with gusto.
If you mention Sandra or her brand persona, ‘Deals in Heels’ to anyone in the Halifax region, they’ll know who you mean. Chances are, they, or someone they know, has recently worked with her to buy or sell their home.
It wasn’t always an easy road though.
At first, Sandra’s forward-thinking approach to real estate marketing had many in the industry scratching their heads. Despite this doubt, Sandra forged into the unknown, and created a path that has helped her become one of the most well-known real estate agents in the area. Her tenacity has led to multiple speaking opportunities, recognition on a national and international level and the creation of a highly successful team of her own, The Pike Group.
So, what is her secret, you may ask?
Well, as Sandra says, “it’s social”.
Social media, that is. When she entered the industry, she started sharing any and all accomplishments on her social media platforms. Her ‘centre of influence’; family, friends and close acquaintances took it from there and shared these achievements. This was all it took to get the ball rolling. From there, she began adding custom graphics and positioning to her posts. This attracted more engagement and a growing following. Leading to a referral frenzy that continues to fuel her business today.
It took four years in the industry to build up the courage to launch her brand persona, ‘Deals in Heels’. As an avid shoe lover and collector, this persona allowed Sandra to connect with potential clients on a personal level, one that was authentic to her, and it worked.
“Branding is your connection to yourself and your clients.” Sandra says in reference to her brand persona, Deals in Heels.
A consummate trend setter, Sandra began introducing selfies, virtual walk throughs, entertaining video segments and drone incorporation in her listings.
She was disrupting the Halifax real estate market and people were noticing. Lots of people, including executives at Facebook, who contacted her to become the first realtor in the world to initiate their artificial intelligence chatbox program on her website.
To stay top of mind, Sandra and her team use a mix of platforms to engage with their clients.
She treats Facebook as her storefront, where she posts new listings, events she is hosting and an ever-mounting number of success stories. Instagram is her relationship building portal, where she shows her personality through authentic content, infused with nods to mainstream fashion and fun video segments.
As her team grows, Sandra accredits consistency and industry leading service standards to their continued success. Her authentic approach to her business, her brand and her life, is apparent in her success.
Success, not only as a real estate agent, but also as a social media disruptor, industry trend setter, educator and overall Powerhouse, in heels.
Planning, creating and scheduling social content takes time and energy. Time and energy that, for most business owners, would rather use elsewhere.
That’s where I come in.
I help business owners reach their ideal markets through thoughtful and conversion-driven content.
Throughout my career, I have worked with over 60 brands and have created content for countless websites and social media accounts. As a result, I have developed a unique and proprietary approach to social media strategy and planning.
In it, I use a customized matrix comprised of elements from each of my proven content quadrants. Client content plans maximize the reach, engagement and conversion ability of each social media posting.
Each content plan begins with a monthly content calendar. The calendar has a detailed outline of weekly themes and a suggested daily post topics combining both curated and created items. Customized content designed to speak to their target base, allows for more engagement and interaction.
Clients have raved about the freedom that these plans have created. They have revelled at the hours that have opened up to focus on the revenue generating activities they enjoy most.
I began my creative career as a marketing executive in the beauty industry. As the salon marketing and branding Director I worked with many stylists and other beauty enthusiasts. As a result, projects like this are almost like a coming home for me.
Elizabeth was looking for a fresh new look for a very successful and established salon brand. Working with lighter shades and infusing white space enabled us to give the brand a new look and take on a new life!
As Elizabeth’s business continues to grow, this new branding will be able to grow with her, its timeless lines and space will be relevant for many years to come. To accompany the new brand mark, we build a new web presence. Again, using white space and clean lines to draw attention to the content on the site.